Job description

•	Conduct in-depth research to identify potential instax B2B markets, industries, and niches with growth potential. Analyze market trends, competitor activities, and customer needs.
•	Collaborate with the Sales team and other relevant departments to create a comprehensive B2B expansion strategy aligned with the company's goals and objectives.
•	Utilize various lead generation techniques such as email marketing, cold calling, social media outreach, and content marketing to identify and attract potential B2B clients.
•	Create detailed customer profiles and buyer personas to understand the unique needs, pain points, and preferences of B2B clients.
•	Develop and execute B2B marketing campaigns tailored to the target audience, emphasizing the value proposition and benefits of the company's products or services.
•	Collaborate with the sales team to provide them with the necessary marketing materials, leads, and insights to facilitate B2B sales conversions.
•	Regularly measure and analyze the effectiveness of B2B marketing campaigns and strategies using key performance indicators (KPIs). Adjust strategies based on data-driven insights.
•	Ensure all marketing activities comply with relevant industry regulations and company policies.
•	Liaison with external digital agency on social content calendar planning, social media advertising/campaigns on platforms like Facebook, Instagram, and LinkedIn.
•	Basic knowledge on CRM, Email Marketing and other analytic tools (e.g. Google Analytics).
•	Preferred with proven working experience of 2 year in a fast-paced, operational role with an ability to strive under pressure.
•	The Senior Marketing Executive role will focus on conducting market research, developing B2B expansion strategies, identifying and attracting potential B2B clients, and executing B2B marketing campaigns.

                    

Requirements

•	Baseline knowledge of traditional and digital marketing, content marketing, and social media marketing
•	Basic knowledge of graphic editing skills( AI, video editing skill)
•	Experience with B2B Marketing & Business Development is a huge advantage for Senior Marketing Executive
•	Fast learner, growth mindset, and ability to multitask while being detail-oriented.
•	Strong verbal and written communication skills
•	Microsoft Office proficiency is required.
•	Able to work immediately will be an added advantage.

                    

Benefits

Annual leave

Medical leave

Allowances

Incentives

Yearly bonus

                    

Additional Information

• Age Range of Candidate: 21 to 35 years old
• Experience: 1 year(s)
• Specific Work Location: -