A sales engineer is a professional who combines technical knowledge with sales skills to promote and sell complex technical products or services. They act as a bridge between the technical aspects of a product or service and the customer's needs, helping to identify solutions and demonstrate how the product or service can meet those needs.
1. Understand the technical features and capabilities of the product or service and effectively communicate them to potential customers.
2. Identify customer needs and develop tailored solutions using the company's products or services.
3. Preparation of proposals, quotations, and technical documentation for customers.
4. Build and maintain strong relationships with customers, acting as a trusted advisor and providing technical support throughout the sales process.
5. Respond to customer inquiries and provide technical assistance during pre-sales and post-sales stages.
6. Collaborate with internal teams, including engineering, operation and marketing, to provide feedback on customer requirements and market demands.
7. Achieve sales targets and contribute to the overall revenue growth of the organization.