1. Sourcing and introducing new product into market
a) Pricing SOS
b) Research and study / analysis in product and market relevancy
2. Generate Sales Lead
a) Formulate marketing programs 每 market penetration and segmentation
b) Strategic planning
3. Advertising and Promotion
a) Brand management 每 strategic management in brand credibility and image establishment.
b) Joint promotion with principles e.g. 3M, Dynabrade
c) Other promotions 每 exhibition and promotion to stimulate sales through salesmen and dealers
4. Research and Information
a) Build and maintain data 每 market needs and trend
- Customers profile e.g. existing customers group by Industry or Application
- Competitors data
- Product information e.g. catalogues to be distributed
5. Budgeting (Sales and Advertising and promotion)
a) Product catalogues and brochures for all sales group
b) Exhibition 每 samples to be distributed, door gift, handouts, booth setting etc.
c) Promotion expenses
6. Networking
a) Distribution network / new dealer*s channel
b) Public relations
7. Training
a) To coordinate or arrange in house training e.g. product training
b) To conduct various training to others